Industry News
Philips Lighting Bring the Excitement of the Team's Basketball Games to Fans' Homes
Sports fans know there is no greater rush than the start of a big game or the thrill of celebrating your team’s victory live at an arena. Now, fans will be able to experience that rush in their own homes with a new collaboration between Philips Lighting, a global leader in lighting, and the Golden State Warriors.
 
As part of a first-of-its-kind integration with sports, the Philips Hue system can now be synced with the Warriors’ games through the team's official mobile app. Brilliant colors flash at the start of every game, transforming the sports game-viewing experience in their homes. In addition, at the end of every win, fans will see their lights flash to celebrate the victory.
 
“The Warriors want to ensure that our fans have the best game-day experience possible, whether they are at the arena or in their homes,” said Warriors Chief Marketing Officer Chip Bowers. “We are excited to be working with Philips Lighting to offer our fans a new, more personal way to be a part of the game and to showcase the future of home sports entertainment.”



Easy Set Up
 
To set the Philips Hue lighting to interact with the games, simply download the Golden State Warriors Official Mobile App, ensure all of the Philips Hue lights are powered on, and follow the simple, step-by-step guide. Within seconds, fans will be able to bring the courtside excitement home.
 
“We’re thrilled to be working with the Golden State Warriors to merge the energy of connected lighting with the excitement of professional basketball games,” said Tom Insprucker, Chief Marketing Officer, Philips Lighting US. “With this Philips Hue integration, we are bringing the sports arena experience directly into fans’ homes. It has never been easier for lighting to help fans immerse themselves in and enhance the thrill of live sporting events – and this is just the beginning of our collaboration.”
 
In addition to the Warriors official mobile app, fans can use the Philips Hue app.